When googling, we try to avoid clicking on Qoo10 urls because whatever opens up shows no semblance to the topic searched.
In ShopBack's case, they put tantalising keywords to hook customers into clicking the email.
But when you click in response to the Subject title, you have to run through a whole list of vendors and you still could not find the topic at hand.
As a recent example, they blast out: "Want 20GB free data?"
This only leads to advertisement for an assortment of vendors' products.
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| Time-wasters! Subject has nothing to do with content. Or if it is there, they make sure you click every other links before finding it. |
